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Katusha, Alpecin announce partnership

  • Ron 

Team KATUSHA is happy to announce that the German company Alpecin joins the team as partner for the 2017 season. The team will be registered as a Swiss UCI WorldTour team.

The clear transformation of Team KATUSHA, from a predominately national team to a solid international project, was already very visible in the 2016 peloton. The team of owner Igor Makarov set a new standard in 2016 cycling. The iconic 2016 jersey, elected as the most beautiful jersey of the WorldTour peloton, was not only the reflection of the launch of the new KATUSHA clothing brand; the new design and look of the team was a symbol, showing that cycling is the ideal vector to bring messages to fans and media.

“We are pleased that Alpecin embraces the opportunities of our innovative marketing concept. Riders like Alexander Kristoff, Tony Martin and Ilnur Zakarin are the perfect ambassadors for our brands. In the past months we could already notice their effect on brand awareness of KATUSHA Sports. Alpecin will have the same access to this opportunity to deliver their brand messages. We found each other, we are on the same wavelength, and look forward to having a long marriage together,” said Alexis Schoeb, Board Member of KATUSHA-Alpecin, on Tuesday at the press meeting in the Alpecin headquarters in Bielefeld.

“Two years ago we started our involvement in cycling. Many people were initially very critical but in the end it was a great success. Now we see major opportunities for the new approach of KATUSHA. We want to drive the project forward together from 2017 onwards and to gain the benefits for Alpecin. This will be an exciting task and it is the next logical step. In addition to possible sporting successes, we will continue to support German cyclists and positively change cycling as a whole,” added Eduard R. Dörrenberg, managing partner of the family-run manufacturer of the successful men’s shampoo Alpecin.

In the last weeks Team KATUSHA contracted nine new riders. The team will have 25 riders coming from 14 different countries.

“As we are now a real international team, it was logical to change the team nationality to the neutral Swiss nationality. Moreover, all KATUSHA company offices have always have been located in Switzerland for the past eight years. Our move to Switzerland is especially symbolically important,” added Alexis Schoeb.

In the last eight seasons Team KATUSHA won races like Milano-Sanremo, Tour of Flanders, Il Lombardia, Vattenfall Cyclassics, GP Ouest France – Plouay, Tour de Suisse, Tour de Romandie, Volta a Catalunya, Tour of Basque Country as well as stages in Tour de France, Giro d’Italia and La Vuelta.

KATUSHA-Alpecin for 2017:

Maxim Belkov (RUS), Jenthe Biermans (BEL), Sven Erik Bystrøm (NOR), José Gonçalves (POR), Marco Haller (AUT), Reto Hollenstein (SUI), Robert Kišerlovski (CRO), Pavel Kochetkov (RUS), Alexander Kristoff (NOR), Viacheslav Kuznetsov (RUS), Maurits Lammertink (HOL), Alberto Losada (ESP), Tiago Machado (POR), Matvey Mamykin (RUS), Tony Martin (GER), Michael Mørkøv (DEN), Baptiste Planckaert (BEL), Nils Politt (GER), Jhonatan Restrepo (COL), Simon Špilak (SLO), Rein Taaramäe (EST), Ángel Vicioso (ESP), Mads Würtz Schmidt (DEN), Rick Zabel (GER), Ilnur Zakarin (RUS).

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