On the heels of its most successful PressCamp in its 5-year history, Lifeboat Events announced today they have launched a winter edition of the popular event at the oceanfront Terranea Resort in beautiful Rancho Palos Verdes, California, January 28-31st.
The proven formula of PressCamp affords smaller companies big-company exposure at a very reasonable price. It greatly reduces product launch out-of-office time and introduces many manufacturers to new media outlets. It’s simple, select the space and personnel package that fits your launch plans and show up with your story and samples.
“Many of our customers have expressed interest in having us hold a winter product launch platform for key members of the media. We now have the ability to offer two opportunities in a given year to roll out new products to attending media. This should enable more segments to consider PressCamp to meet their product launch needs,” said Lance Camisasca, Lifeboat Events’ President.
“We are delighted to host PressCamp’s winter event at Terranea Resort,” said Agnelo A. Fernandes, vice president of sales and marketing for Terranea Resort. “We are committed to providing unparalleled service, atmosphere and experiences within our unique environment.”
Terranea resort offers superb road, urban and cross-country product testing opportunities. The resort itself is perched on a majestic cliff-side setting over-looking the Pacific Ocean, with stunning views of Catalina Island. Camisasca continues, “PressCamp in Deer Valley has raised the bar on quality, beauty, great product testing and outstanding service. We are confident Terranea Resort will meet this level of excellence we demand from our host resort. We are very excited to show the industry our new winter home.”
PressCamp Winter 2014 has already attracted a number of brands that want to participate within the limited number of participation opportunities that will be made available. Organizers will be targeting 15 key editors for the first edition. The event’s pricing and participation details will be available in early August onbikepresscamp.com.
Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.