Following victories with Sir Bradley Wiggins and Chris Froome in the 2012 and 2013 Tour de France, Jaguar today announces a new sponsorship agreement with the world’s leading cycling team.
Jaguar has supplied technical support vehicles to Team Sky since its inception in 2010, and in 2012 provided a fleet of all-new Jaguar XF Sportbrakes to support the team on the road. 2014 will mark the fourth year of this highly successful partnership, which is based on shared values of performance, innovation and technology.
Jaguar will be developing its association as an ‘Innovation Partner’ with Team Sky through the integration of design and engineering resources to further enhance the team’s performances.
As an Official Partner of Team Sky, the Jaguar brand logo will feature on Team Sky’s race jersey and replica kit for the first time.
“Jaguar is a fantastic partner for Team Sky; an iconic British brand with real performance credentials,” said Team Sky Princial Sir David Brailsford. “In the future we plan to collaborate more closely with Jaguar as a partner in technology innovation. I am sure that Team Sky will benefit from Jaguar’s extensive engineering and technology capabilities.”
“Jaguar’s partnership with Team Sky has been enormously well received by our customers, many of whom share a real passion for cycling, said Mark Cameron, Global Brand Experience Director at Jaguar Land Rover. With our shared values of performance and innovation we look forward to working together towards even greater success and more race wins in 2014 and beyond.”
Ron Callahan is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.