Team Novo Nordisk and Craft Performance Apparel Announce Four-Year Partnership

Team Novo Nordisk, a global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the world’s first all-diabetes professional cycling team, and Craft Performance Apparel, a global leader in innovative sportswear announce a new partnership, naming Craft as the official apparel supplier for Team Novo Nordisk through the 2018 season. Craft will provide racing kits and casual wear to the team’s nearly 100 athletes.

“Everyone at Team Novo Nordisk is thrilled to join forces with Craft,” said Team Novo Nordisk co-founder and CEO Phil Southerland. “Craft’s dedication to supporting world class athletes through the development of the most advanced cycling clothing available coupled with the company’s support of our team’s mission to inspire, educate and empower people affected by diabetes, makes this a very special partnership.”

Andrea Peron models the new Craft jersey Team Novo Nordisk will be wearing for 2015.

“We at Craft are very excited about our new partnership with Team Novo Nordisk. This partnership allows us to equip the team with the most technical and functional team wear from the Craft brand, which we hope will help bring their performance to the next level,” said Kjell Kaspersen, CEO of Craft and New Wave Denmark, the parent company of Craft. “In addition to seeing this as a unique possibility to strengthen our involvement in the world of cycling, we also appreciate the opportunity to assist in increasing awareness of diabetes, which is one of the fastest growing conditions in the world.”

Team Novo Nordisk is comprised of nearly 100 athletes from more than 20 countries, who will compete in over 500 events worldwide this year. The Team Novo Nordisk professional men’s cycling team kicks off the 2015 racing season next week in Argentina at the Tour de San Luis before heading to the Middle East for the Dubai Tour.

For four decades, Craft has created functional sportswear designed for optimal performance. The company strives for innovation in their products, and is always looking for new ways to develop garments and strengthen their brand.