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Sombrio’s #luxuryofdirt contest to send winner to Whistler

  • Ron 

If you are a mountain biking fans with a passion for riding, you should definitely check out Sombrio’s new #LUXURYOFDIRT contest. All fans need to do is to share their stories for a chance to win a trip to some great B.C. trails and $1000 of Sombrio gear.

Freeride athlete and Sombrio Cartel team member Darren Berrecloth says that #LUXURYOFDIRT is all about “the smell of cedar and mud, creativity and imagination, grimy fingernails and calloused hands. It’s about the challenge and the fear. It’s about the freedom.”

Darren Berrecloth in Parksville, BC

Sombrio will be telling the#LUXURYOFDIRT story via a series of webisodes featuring Sombrio Cartel athletes such as Jill Kintner, Bryn Atkinson and Katie Holden.

The big prize in the contest is an exclusive 4-day mountain bike trip for 2 to explore the Sea-to-Sky Corridor and experience the best of Whistler, Squamish, Pemberton and Vancouver’s world-famous North Shore as well as $1,000 in brand new 2015 Sombrio gear. The trip, presented in conjunction with contest partnerBig Mountain Bike Adventures, includes 3 nights’ accommodation, 4 days of privately guided riding, all meals and transportation along with a guest appearance from a Sombrio team rider.

Entering the contest is easy. Consumers are asked to visit www.facebook.com/sombriocartel, ‘like’ Sombrio, and fill out the entry from sharing their #LUXURYOFDIRT with Sombrio. Once entered, fans will receive a promo code for 10% off their next order on www.sombriocartel.com.

Fans will also have more chances to win on Instagram. Every Wednesday through April 22, Sombrio will be giving away “The Claw’s” signature kit – the Disciple Jersey and Pinner Shorts. To enter the weekly giveaway, consumers can post a photo showing Sombrio their #LUXURYOFDIRT on Instagram and include the #LUXURYOFDIRT plus tag and follow @SombrioCartel. Then on April 29, the winner of the Grand Prize trip will be selected.

The #LUXURYOFDIRT contest celebrates Sombrio’s deep-rooted passion for bike culture.

Sombrio was created out of the need to fill a void for gear that could stand up to the rigors of mountain biking. It has been at the forefront of the sport since its inception in 1998, blending fashion and function to bring a truly unique product to the market. Sombrio offers gear that is specifically designed for the fashion-forward mountain biker, and after 17 years of innovation, the brand remains true to its core.

“We are excited to launch this contest in partnership with our athletes,” said Jaime Williams, Director of Marketing at Sombrio. “Each video showcases not only their specific mountain bike discipline, but also their individual #LUXURYOFDIRT stories.”

The #LUXURYOFDIRT contest will be available to fans across North America. For more contest details, check out the brand on Facebook @SombrioCartel and Instagram @SombrioCartel.To learn more about Sombrio, visit the brand at www.sombriocartel.com.

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