Bulls Bikes USA opened today for business in the U.S., bringing to the American cycling community German engineering and a wide array of outstanding bikes at an affordable price.
Founded in Germany in 1994, Bulls offers a diverse selection of bicycles including mountain bikes, road bikes, e-bikes, children’s bikes, hybrids, commuters and urban models. The brand has enjoyed notable success and widespread popularity as a staple bike manufacturer throughout Europe and found itself in a favorable position to launch in the U.S. market this year.
Notably the company will initially sell its products only online at BullsbikesUSA.com.
“While we don’t rule-out selling to retail bike shops in the future, we do recognize that the landscape for consumers has changed,” said Sharon Yu, general manager of Bulls Bikes USA. “Selling direct gives us the opportunity to provide a real discount on our products, which directly benefits consumers.”
An example of the selections from Bulls Bikes USA include the Bulls Wild Edge 29 featuring a carbon fiber monocoque frame, full Shimano XT components, Shimano MTB press fit bottom bracket and a Rock Shock RS 1 Solo Air 29” fork. The bike weighs in at 22.7 pounds, and retails for $3,799.
The company will import a limited line in 2015, focusing on 14 mountain bikes and five road bikes, ranging in price from $649 to $5,899. The company’s elite product, the Wild Edge Team 29 is a cross-country and marathon bike that is tested and ridden by Team Bulls, one of the world’s premier endurance cycling teams.
Some of the key bikes Bulls will have immediately for order include the following:
“Our bikes are delivered to customers’ doorsteps 99% assembled,” said Fernando Endara, VP of Operations for BULLS Bikes USA. “All necessary tools and assembly steps are provided, making the estimated assembly time less than 20 minutes. We are proud to offer consumers a straightforward and simple solution for getting their new bike ready to ride as soon and safely as possible.”
For more information on the Bulls Bikes USA selection, please contact Jenny Radloff at Jenny@OutsidePR.com You can also visit Bulls Bikes onFacebook, or follow them on Twitter, @BullsBikesUSA
Ron is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.
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