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Swiss watch brand Tissot prepares official timekeeping for start of 2015 UCI Road World Championships

  • Ron 

Today, Swiss Watchmaker Tissot joins Richmond 2015 in celebrating the start of the UCI (Union Cycliste Internationale) Road World Championships to take place from September 19 – 27. Tissot will assume the role of Official Timekeeper of the UCI race and will deliver precise timing results for the world’s top cyclists who will compete in Richmond. Tissot has been a vital partner in the world of cycling for more than a quarter of a century, offering Official Timekeeping for the UCI’s World Championships.

Tissot’s presence at the UCI Road World Championships will extend beyond their role as Official Timekeeper to offer cycling fans a close-up look at their legendary Swiss timepieces.

T081_420_97_057_00Tissot will present a booth at FanFest, located in the Richmond Convention Center, from September 25 – 27 during the final race weekend. An assortment of Tissot’s varied watch collections will be on offer. Additionally, fans will be challenged to set the fastest lap time on an indoor bicycle for a chance to win a Tissot T-Race Touch watch.

“The UCI aligns with Tissot’s core values of endurance, precision and performance, all characteristics that the brand has proved in its years of history” said François Thiébaud, Tissot President. “Tissot would like to congratulate the hundreds of cycling racers competing this week on their personal achievements, and we look forward to watching them cross the finish line to culminate all of their hard work and determination.”

“We have been counting the months, weeks, days and minutes for the UCI to arrive in Richmond, and are pleased that our Official Timekeeper, Tissot, will finally count the seconds that our racers cross the finish line” said UCI President Brian Cookson. “We are delighted to have a top global watch brand participating in this world-class event and deliver precise timing results to be celebrated on the winner’s podium.”

More information on Tissot and their role as Official Timekeeper of UCI can be found at http://us.tissotshop.com/.

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