The Sufferfest, creator of the world’s best cycling videos for individual and group training, today announced the world premiere of its 21st cycling video, The Best Thing In The World. Featuring officially licensed footage from two of Europe’s greatest one-day classics, the Gent-Wevelgem and Amstel Gold races, the latest program adds a new kind of high intensity workout to the Sufferfest collection.
The Best Thing in the World is a massively entertaining, 47-minute, high-intensity interval workout, designed by elite cycling coach Grant Holicky of Apex Coaching, to develop strength, speed and power among cyclists of all levels.
“We’re dedicated to keeping our video offerings fresh, entertaining, and effective,” said David McQuillen, The Sufferfest CEO. “The Best Thing in the World, takes riders on a journey in which they must complete two different races. The cyclists will battle it out on climbs, flats, cobblestones and sprints to see who can ride the hardest, and ‘Suffer’ the most, on the way to victory.”
Widely renowned for creating the most challenging, exciting and effective training videos in the world, The Sufferfest is taking the U.S. market by storm, officially signing its 17th studio in the country, First Wind Cycling & Fitness in North Carolina.
Since launching in late 2014, over 60 facilities in 12 countries have joined the network of ‘Sufferlandrian Embassies,’ including more than ten U.S. states. Gyms and studio owners throughout the U.S. can bring the renowned offering to group fitness through The Sufferfest’s licensing program.
The Best Thing in the World will be playing at officially licensed Sufferlandrian Embassies beginning Oct. 14.
For more information on how to become an officially licensed studio or to learn more about The Best Thing in the World, visit www.thesufferfest.com or follow us on Facebook and Twitter.