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CA Technologies joins Trek-Segafredo as major sponsor

  • Ron 

Trek-Segafredo is proud to announce that it has reached a multi-year agreement with CA Technologies (NASDAQ: CA), one of the largest software corporations in the world. CA joins as the Official Enterprise Software Sponsor for the team through the end of 2017, and will take a prominent place on the sleeves and shorts of the Trek-Segafredo racing kit.

CA Technologies creates software that helps companies thrive in the application economy. As a key aspect of the partnership, Trek-Segafredo will be using CA Agile Management technology to help the team collaborate, deliver performance feedback in real-time, and accelerate development processes.

“We’re very happy with this news and it is an honor for me to welcome CA aboard our project. A major company like CA Technologies stepping onto the scene of professional cycling is huge for the sport,” Trek VP Joe Vadeboncoeur said at a press conference in Bruges, Belgium.

A cycling team relies on many different technologies to complete its jobs, often resulting in massive amounts of information in different formats, templates, and channels. This information challenge is compounded by dynamic racing environments, including the large amounts of time team members are traveling on the road.

Vadeboncoeur: “The world of cycling is driven by data. The challenge is channeling the enormous volumes of available data to improve how our team performs, both operationally and on the race course. With its track record of helping organizations succeed in today’s application economy, CA Technologies is the ideal technology partner for the team. CA Technologies solutions and services can help us coordinate multiple groups of people, across time zones and continents, ultimately enabling us to work as an even more productive and unified team.”

The team will use CA Agile Management technology, including CA Flowdock, a team collaboration application for desktop, mobile and web. CA Flowdock will connect riders with Trek product engineers in real-time, helping to shorten product development lifecycles. The technology will enable the Trek-Segafredo team to have a single place to collaborate and communicate, and accelerate the exchange of product feedback.

“Agile is a mindset that helps business move faster from ideas to outcomes. That’s exactly what the Trek-Segafredo team is focused on – its mission is racing to win, and it is finding ways to use technology to advance that mission,” said Marco Comastri, president, Europe, Middle East and Africa, CA Technologies. “Through our partnership, CA will help Trek-Segafredo become not just a high-performing racing team, but a high-performing enterprise.”

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