Mavic, a leading manufacturer of bike systems and rider equipment, is proud to announce a partnership with Volkswagen of America, Inc. as the official vehicle sponsor of its 2016 United States Special Service Course (SSC) neutral assistance program.
Since 1973 Mavic’s iconic yellow SSC vehicles have been a staple of cycling events the world over. From fixing flats to providing mechanical assistance and helping however possible, countless riders – professional and amateur alike – have crossed the finish line thanks to help from SSC. In North America that assistance will be made possible thanks to Volkswagen in 2016. The automaker’s contribution of five 2016 VW Golf SportWagens will be a presence at cycling events coast-to-coast all spring, summer and fall.
“Volkswagen’s support of the cycling community runs deep,” said Mike Wilson, Brand Manager, Mavic Americas. “To be the continued beneficiary of their generosity is something we’re both humbled by and excited about. The Golf SportWagen is the perfect vehicle for handling every situation race day can throw at us.”
In addition to providing race support at major U.S. races such as the Larry H. Miller Tour of Utah, a Mavic Volkswagen expo car will give race spectators a chance to go #InsideTheYellowCar and listen live to race radio, putting spectators in the heat of the action.
The yellow Mavic Volkswagen expo car will be easy to spot in the demo area near the start/finish line of major races throughout the U.S.
“The yellow Mavic support car is an iconic part of cycling the world over,” said Ryan Forkenbrock, Volkswagen of America, Inc. Sports Marketing Coordinator. “Its simple mission—to help riders regardless of team affiliation or position in the race—is something we can proudly support, and we know that the Golf SportWagen is up to the task. We’re happy to take part in this noble mission with Mavic and are delighted to provide this famous, yellow car!”
Ron is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.
Websites:
Bike World News
Ron’s Bike Garage
Current Bike Quiver:
Bird Bikes Zero 29 29″ hardtail mountain bike
Commencal Absolut 26″ Dirt Jump/Pump Track bike
Commencal Tempo 29″ full suspension mountain bike
Felt ZA 700c race bike
Kona Kilauea vintage 26″ mountain bike
Niner RLT9 700c road/gravel bike
Specialized Stumpjumper vintage 26″ mountain bike
Day Job: Digital Marketing
Night Job: Digital Marketing, eCommerce Consultant, Web Consultant, Bike Shop Operator, Husband, Dad, Tenor