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Jolanda Neff joins the Northwave family

  • Ron 

Northwave has added #1 ranked UCI Women’s Cross Country rider Jolanda Neff to their roster of sponsored riders. The 23-year-old Swiss rider chose Northwave and their Extreme XC shoes in her quest to reach her full potential in the upcoming season, gunning for all the biggest goals in the Mountain Biking season.

Winner of two overall World Cups (2014 and 2015), three Under 23 World Championships in Cross Country (2012, 2013 and 2014), one Marathon World Title (2016), two Cross Country European Championships (2015, 2016), Neff is globally recognized as possibly the most talented biker of her generation. Thanks to her unique handling ability, Neff is able to make a difference on the most technical route, while raw talent led her to excel also in road racing.

Just coming into the main part of her career, Neff will count on Northwave to pursue the biggest goals in the sport she has not been able to reach yet: the Elite World Championships and – in a longer term – the Olympic Gold medal. “Coming off a season in which I could not manage to give my best at some crucial times, I felt like it was time for some good changes. While not having ridden in Northwave shoes in recent years, everybody in cycling knows the experience, support and technology they bring on the field, both in road and mountain bike,” Neff said. “and I am delighted to have the opportunity to work with Northwave in a very important season for me.”

“I have been able to ride and test Northwave’s Extreme XC shoes for some weeks now,” she continued, “and I am extremely happy with the feeling and the performance. Northwave has always been top-class in Cross Country shoes in recent years, but I believe the new Hyperlight XC outsole co-developed with Michelin Technical Solesrepresented another major step forward in terms of grip and durability. Hence, I am really excited to get things started.”

Sharing the excitement was Northwave’s Owner and President Gianni Piva, who recalled the incredible history of success that accompanied his company over its first 23 years: “Having Jolanda joining forces with us was an incredible opportunity, and I feel happy and excited just like when we brought in the likes of Paola Pezzo and Gunn-Rita Dahle. Jolanda Neff represents the icon of contemporary Women’s MTB, both in terms of style and personality, and we carry huge expectations for our cooperation in 2017 and beyond. You never get enough of winning, right?”

At Northwave, Jolanda Neff will follow the path of a MTB legend Norwegian Gunn-Rita Dahle, who is about to add another chapter to her incredible career: Gunn-Rita Dahle will keep on racing in the XC World Cup in 2017, and do it with Northwave Extreme XC shoes, as well as socks supplied by the Italian company. “When I dedicided to continue for another season, I never had a doubt on which brand I would have liked to have on my side,” Dahle said. “With Northwave, we have established much more than a sponsorship relationship, and I am also excited and motivated by Jolanda Neff joining our group. She is such a talented athlete, and I truly hope she will be able to follow my footsteps, nailing the biggest goals in cycling with her Northwave shoes.”

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NORTHWAVE EXTREME XC

Neff and Gunn-Rita Dahle will be wearing Northwave’s top of the range Extreme XC shoe, designed by the Italian brand in cooperation with Michelin Technical Soles.

Among the lightest MTB shoes on the market, new Extreme XC is enhanced by Hyperlight XC outsole: 100% realized in unidirectional carbon fiber, it was the outcome of biomechanical studies to locate materials only where actually needed for maximum efficiency, so to be able to combine very low weight and extreme rigidity.

Tags: cross country, Cross-country cycling, Cycle racing, cycling, Cyclists, Europe, Jolanda Neff, Michelin, mountain bike, mountain biking, Northwave, shoe, World Championships
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