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De Rosa opens factory doors to debut New Protos line

  • Ron 

Iconic Italian bicycle manufacturer De Rosa opened the doors to their Milan factory to present their New Protos, the most iconic bike that they have ever created. To date, the De Rosa factory has primarily been an exclusive refuge reserved almost exclusively for designers, engineers and athletes.

“By opening the doors of our De Rosa factory we are able to allow the world to be first-hand witnesses to the people and processes that joined together to form the story behind this historical creation we call the New Protos,” said Cristiano De Rosa. “The New Protos is the evolutionary result of years of research, innovation, design and collaboration layered onto the knowledge and instinct absorbed and accumulated over 60+ years of bicycle development and projecting that into the future in order to remain true to our family’s vision of producing the perfect bike for each customer.”

De Rosa New Protos

After two years of focus by their R&D department, De Rosa was able to engineer the New Protos with 20% less weight than its predecessor while maintaining the same stiffness to weight ratio. The material used in the production of the New Protos is an innovative combination of 4 types of modulus and ultra-high modulus carbon fiber that when merged together result in the creation of CM63 – a light and stiff composite that is suitable for professional racers, non-professional competitive athletes and anyone else who has a passion for cycling. The New Protos, along with the SK Pininfarina and the King XS, form a family of bicycles that, through their elegance, style and heritage embody the soul of De Rosa and help elevate the hopes, dreams and aspiration of cyclists who ride them, especially when fitted with mechanical or electronic components by Campagnolo.

“I have always believed that the best possible bicycle is the one we haven’t conceived of or created – yet! I have instilled that concept into the minds and hearts of all the members of my family as well as our entire staff; our goal must continue to be to uncover the most innovative solution to the question ‘how can we create the perfect bicycle for our customers?’” said company founder Ugo De Rosa. “Our duty is, and must always be, to offer what our customers have not yet dared to desire – meeting their needs, exceeding their expectations and igniting their aspirations.”

De Rosa New Protos

In keeping with tradition the company presented a special edition surprise model, the De Rosa Protos Nippo Fantini 2017, dedicated and built specifically for the eponymous team. The team will ride this New Protos equipped with Campagnolo Super Record EPS V3, Campagnolo wheels, FSA Attack handlebars and a saddle by Selle Italia.

“I know the Protos well from the prior seasons and have always been incredibly happy with its performance. Just as the members of our Team strive to continually improve, De Rosa has somehow found a way to improve what was already an incredible racing bicycle. I, along with each of my teammates, am eagerly anticipating training on the New Protos,” said Nippo Fantini team captain Damiano Cunego.

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