Challenge participants will use the Strava platform to record their commuting and recreational miles, and statistics and leaderboards will then appear on the new nationalbikechallenge.org site. There is no cost to participants to join, and riders are encouraged to form teams at their workplace or school to motivate their colleagues to log more miles or to start commuting for the first time.
According to Bill Nesper, the League’s Deputy Director, Programs and Operations, “The Challenge brings together individuals, businesses, universities and communities to support our goal of creating a Bicycle Friendly America for everyone. We are honored to partner with 3M to grow the 2017 Challenge with a new website. We look forward to sharing the stories of how the Challenge encourages new riders and builds community.”
“On behalf of 3M and especially as a biking enthusiast, I’m pleased to be involved with a sponsorship of the 2017 National Bike Challenge,” said Paul Acito, VP and CMO, 3M Marketing-Sales. “The health and wellness of our employees as well as contributing to a more sustainable future are among the great reasons for our involvement.”