Getting a Van Dessel in Canada is going to become even easier with Dirt City Cycle Supply becoming the new exclusive distributor for the New Jersey brand.
The history between Dirty City and Van Dessel goes back to Red Bike, a shop in Edmonton that is managed by the same duo behind Dirt City. Mike Vande Ham, who rode out of the shop for Adam Myerson’s CycleSmart team, won the U23 CX national championships aboard a Van Dessel.
We’ve had a chance to check out the latest A.D.D. and the previous edition of the Motivus Maximus, and have a review on the way for the WTF. Later this fall, we’ll have a few more bikes in for review with some upgrades we are excited to tell you about. Keep an eye out for another announcement coming from Van Dessel soon.
Check out the press release below for more info.
Van Dessel Cycles Appoints New Canadian Distributor
Mendham, NJ (August 17th, 2017) Van Dessel Cycles has announced Dirt City Cycle Supply as their new exclusive Canadian distributor effective immediately.
The move to Dirt City Cycles addresses an urgent concern for the Van Dessel brand. As Vice President of Sales and Development, Robert Vander Veur noted, “The Canadian market has been very strong for Van Dessel but we really needed a partner that could place our brand in a more competitive position in order to capitalize on the demand and the potential. We recognized that there were a few variables challenging our dealers and our growth in the Canadian market. Partnering with Dirt City Cycle Supply will address these challenges and lay the foundation for future success.”
Edwin Bull, founder and President of Van Dessel, noted that Dirt City Cycle Supply has a strong connection to cyclocross and has a long history with the Van Dessel brand. “Mike VandeHam rode out of Red Bike when he won the U23 CX national championships on a Van Dessel while racing for Adam Myerson’s CycleSmart team. This partnership with Dirt City is an extension of something that had its roots in racing out of Red Bike!”
Dirt City Cycle Supply will offer more competitive pricing as well as inventory in-country for dealers. Their first batch of bikes landed the week of August 7th and they have already begun shipping out orders.
Dirt City Cycle Supply is the long time concept and dream of Cliff Vallentgoed and Brent Ruelling who own and manage Red Bike in Edmonton, Alberta. Both Brent and Cliff have worked in bicycle retail for many years and as such bring an understanding of the challenges faced by retailers that not all manufacturers and distributors do. “We are so pleased to be making a start with Van Dessel; a brand with great products and a justly great reputation which we hope to continue with great service for the Canadian market.”
Dealers wishing to contact Dirt City Cycle Supply can reach them at (587)525-7041 or by email at info@dirtcity.co
Heckling Editor, Image Taker, Crash Test Dummy, and Beard Master at Bikeworldnews.com
~Veggie Powered Athlete~
Location – Lancaster, PA
Current Testing Rigs – 2024 Van Dessel Arch65, 2019 Van Dessel Full Tilt Boogie, 2018 Van Dessel Motivus Maximus LTD, 2016 Van Dessel Whiskey Tango Foxtrot, 2015 Bianchi Sempre Pro, 1978 Trek TX900
Dream Bike – I’ll tell you when they make it
Discipline – Cyclocross, gravel, road and duathlons (ride/run)
Favorite Rides – Quiet country roads of Amish Country, some of the best roads around.
Food of Choice – Sweet potato roll
Beer of Choice – Unibroue Grand Reserve 17, aged four years
Bourbon of Choice – Widow Jane 10 Year