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3T Strada receives two design awards

  • Ron 

The 3T Strada has been selected for awards in design contests on either side of the Atlantic, winning an Interbike Innovation Award 2017 and a nomination for a German Design Award 2018.

Reviewers have hailed the highly original aero road bike frame as a breath of fresh air. Designed from the get-go for fat tires, disc brakes, and a 1x transmission, 3T Strada is a step change in road biking, offering race pace and super comfort in one package.

 

North America’s premier bike show, Interbike, picked 3T Strada for the top Product Innovation Award in the Road category, assessed on level of innovation, plus overall design and construction, ride performance and/or value. It’s a great achievement in a market that’s densely populated by highly resourced home competitors with many outstanding performers.

The German Design Council (Rat für Formgebung) nominated 3T Strada for its prestigious Design Award in the Bicycles and E-Bikes segment of the Sports, Outdoor Activities and Leisure category. The Award honors “innovative products, their manufacturers and designers who have made pioneering contributions to the German and international design landscape.”

The breakthrough Strada is a clean-sheet design by 3T part-owner Gerard Vroomen. Coming hard on the heels of last year’s Exploro aero gravel bike, Strada casts aside most of the attributes of the conventional aero road bike, among them narrow tires, rim brakes, and the long-standing 2x transmission. The result is a cleaner airflow round the highly-studied Arcfoil tubes, unimpeded by the front changer mech.

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