GORE® Wear continues its relentless evolution of performance apparel with the launch of GORE-TEX® SHAKEDRY™ Color Jackets.
GORE-TEX® products with SHAKEDRY™ product technology have revolutionised the market: ultra-lightweight and packable, they are highly breathable and completely waterproof, with a permanent beading surface.
The new technology presented its own challenges, however. With the PTFE membrane of the jacket now forming the visible outer layer, manufacturing limitations meant that this could only be produced in black. While the jacket brought decreased weight and a huge increase in breathability, GORE® Wear was very cognisant that some consumers prefer colors other than black when riding in the rain. Since then, the company has fully embodied its mantra of Always Evolve to overcome these manufacturing challenges. GORE® Wear is proud to be the first company to bring GORE-TEX® SHAKEDRY™ jackets to the market, available now.
The greatest challenge for Gore‘s engineers was permanently dyeing the white membrane. Until now, it had only been possible with black. The Gore experts have managed, however, to develop the technology further and can now offer GORE-TEX® SHAKEDRY™ jackets in blue and grey for runners and cyclists.
The GORE C5 GORE-TEX® Viz models feature neon-coloured arm cuffs made from GORE-TEX® Active Shell to ensure even greater visibility. All GORE-TEX® SHAKEDRY™ jackets for men and women are also equipped with reflective elements.
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