Rolf Prima makes carbon clinchers more affordableby expanding their road carbon line with the new Ares3 LS. The new model features a 32mm deep, 19mm internal width carbon clincher rim that is tubeless compatible and is hand built in Eugene, Oregon.
Built upon Rolf Prima’s TdF2.4 hub platform, the Ares3 LS retails for $1399 and weighs in at just 1515g. The Ares3 LS follows on the heels of a recent release of the new Black Rock XR, a lower price point carbon mountain bike wheel which Rolf Prima recently added to their line.
“We are proud that we’re able to compete with off-shore, machine-built wheels with a wheel that is hand built in the USA. ”said Brian Roddy, owner of Rolf Prima.“The Ares3 LS really hits all the points. It is light, rides great, backed by a strong warranty and is built by a US company that has been hand building in the US for over 15 years.”
As with all Rolf Prima wheels, the Ares3 LS is hand built in Eugene, Oregon and is backed by Rolf Prima’s Certainty Program, which includes their 5-year warranty and lifetime crash replacement.
Shipments of the new Ares3 LS will begin in May. See the Ares3 LS in person later this week at the Sea Otter Classic.
Rolf Prima’s new Ares3 LS
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