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Peter Sagan extends with BORA-hansgrohe through 2021

  • Ron 

Outgoing World Champion Peter Sagan will stay with the BORA – hansgrohe team through 2021 and the team is looking forward to keep working with him to achieve further success.

“Thanks to main sponsors BORA and hansgrohe, both of which already extended their contracts early this season, we are in the fortunate position of being able to plan on a long-term scale,” said BORA-hansgrohe team manager Ralph Denk. “Peter is the star of cycling. He is not only one of the most successful riders, but also a real brand ambassador who fascinates even those outside our sport. It’s quite understandable that we have re-signed him early. It is a pleasure to work with him and we all get along well.

“This is just our second WorldTour season, yet we have already had some remarkable successes together. His victory at Paris-Roubaix was of course a true highlight. But we are still aiming to progress further. We continue to foster ambitious goals, and with Peter we can count on a rider who is gifted with incredibly rare talent. Yet in his slipstream there is also ample room for our young guns to develop, with all the attention, public interest and media being focused upon him. For riders like Patrick Konrad, Pascal Ackermann and Emanuel Buchmann, this setup has worked very well. I think we are on track heading into the future. We are still growing as a team and Peter Sagan will remain a foundational aspect of this process,” Denk concluded.

“I am delighted to commit myself to BORA-hansgrohe until the end of 2021,” Sagan said. “It was a straightforward decision for me to take, even if I still have one more season to go under my current contract. I’ve enjoyed two remarkable years with this team and I wouldn’t want to move from somewhere that has given me so much trust, support and belief in me, even in the most difficult moments. I feel confident the coming years with BORA-hansgrohe will be as fulfilling as the first two.”

“We are very pleased that Peter has made this early decision to extend his contract,” added BORA founder and CEO Willi Bruckbauer. “This is a reflection of our common ideas and goals, and the excellent cooperation of all involved. BORA had already signalled their intention in April, extending our commitment until 2021. With Peter’s future committed, we continue together on our journey with the team. Peter Sagan is an ambassador for cycling. He not only shines through his extraordinary achievements, but also as a team player. He pushes boundaries and he surprises and excites people. He is a star for everyone in a sport for all, a star even beyond sport. And he is our brand ambassador for one product for all. Together, we are on the right path, getting closer to realising our vision of ‘the end of the extractor hood’.”

“We are pleased that Peter extended his contract with the Team. This is a sign of continuity and a big chance to further strengthen our performance. Peter is not only a real ambassador for the BORA – hansgrohe Team, but also for its sponsors. As the hero in our Tour de France campaigns ‘Shower like a Pro’ and ‘Your Daily Dose of Energy’, he clearly communicated the benefits of showering and deep relaxation. Thanks to the performances of Peter and the whole Team, these campaigns drove excellent results. We even developed an exclusive Peter Sagan hansgrohe hand-held shower, which can be bought on his website. We are looking forward to continued success with Peter!” – Philippe Harinck, Sponsoring Project Manager of the Hansgrohe Group.

Tags: Bora, BORA - hansgrohe, Cycle racing, Cyclists, Emanuel Buchmann, Hansgrohe, Paris, Paris-Roubaix, Pascal Ackermann, Patrick Konrad, Peter Sagan, Ralph Denk, Sagan, Societates Europaeae, UCI World Tour, Willi Bruckbauer, world champion
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