Trek is delighted to announce that the Massimo Zanetti Beverage Group, owner of the Italian coffee brand Segafredo, has committed to a two-year co-title partnership of the new women’s road team effective January 1, 2019, making Trek-Segafredo the newest name in the UCI Women’s WorldTour.
CEO Massimo Zanetti: “Since we started sponsoring the men’s team in 2016, I have been so proud to see our brand associated with a great project. Coffee and cycling are a great match, so when Trek decided to launch its own women’s team, we were excited to get on board. Both teams will be called Trek-Segafredo, two strong brands united to chase even more victories, and we are really looking forward to that.”
Trek President John Burke: “There’s a ton of excitement inside Trek about the new women’s team and about the things we will do differently, so it’s fantastic to have our friends at Segafredo join the cause. We are entering the fourth year of our partnership with the men’s team, and this new project will strengthen the relationship between our two companies even more. Things are changing rapidly for women’s cycling, audiences are growing fast, and the racing is really, really good. I’d like to thank Mr. Zanetti for agreeing to join forces with Trek for this new project. I can’t wait to see what’s in store for our team.”
Trek-Segafredo General Manager, Luca Guercilena: “It goes without saying that I am thrilled Segafredo Zanetti will be part of our women’s team as well. When Segafredo joined the men’s team in 2016, it became obvious that both brands, Trek and Segafredo, fit super well together. Trek-Segafredo has become a very well-known name in cycling worldwide and adding a women’s team will reinforce our partnership. Together we will promote the equal opportunities in sport – I am sure that this project will give us amazing emotions.”
Since the official announcement of the team in July, a dozen riders have joined the new Trek-Segafredo women’s team in what promises to be one of the most influential and global teams on the Women’s WorldTour:
Lizzie Deignan (GBR), Audrey Cordon-Ragot (FRA), Lauretta Hanson (AUS), Lotta Lepistö (FIN), Elisa Longo Borghini (ITA), Letizia Paternoster (ITA), Anna Plichta (POL), Ellen van Dijk (NED), Abi Van Twisk (GBR), Tayler Wiles (USA), Ruth Winder (USA), Trixi Worrack (GER).
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