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KATUSHA ALPECIN choses BMW as official car partner

  • Ron 

Swiss WorldTour team KATUSHA ALPECIN will partner with BMW for the next three years. The official handing-over of the keys happened last Friday evening at the 2019 team presentation of KATUSHA ALPECIN in Koblenz, Germany. Leasing company Alphabet is providing the fleet of 14 BMWs, including 12 of the 518d Touring and 2 BMW X3 models.

General Manager José Azevedo: “We are happy in this partnership with BMW. It is nice to work with this prestigious and innovative brand, but there is more to this partnership. This car offers us safety and comfort and that is, of course, important in the often very hectic circumstances of a cycling race. Safety is our absolute number one priority, but comfort is a close second. Most notably our mechanics will appreciate the roomy space. Sometimes we sit more than seven to eight hours in the car. After the races we can take our riders back to the hotel in real comfort, as post-race recovery begins the minute the race is over.”

Eddy Haesendonck, President and CEO of BMW Group Belux, is also enthusiastic about the partnership. “The dynamics of KATUSHA ALPECIN cycling team match perfectly with the dynamic performances of our BMWs. Moreover, the BMW Touring and BMW X3 offer the necessary luxury and comfort that riders and support staff need and deserve.”

With their 4 brands – BMW, MINI, Rolls-Royce and BMW Motorrad – BMW Group is the number one producer of premium cars and motorbikes. In 2017, BMW Group sold 2,463,500 autos and 164,000 bikes worldwide.

During the cycling season, KATUSHA ALPECIN and BMW Group Belux will partner on events together, both in and out of races and look forward to the winning combination of solid racing results and a successful partnership in the years to come.

Tags: Alpecin, Automotive industry, BMW, Cars, cycling, Germany, José Azevedo, Katusha, Katusha–Alpecin, Koblenz, Look, Motor vehicles, performance, Team Katusha
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