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Team INEOS launches ahead of Tour de Yorkshire

  • Ron 

The Tour of Yorkshire heralds the start of a new chapter for Team INEOS.

INEOS are now the sole owners of Tour Racing Limited (the Team’s holding company), signifying a fresh start following the conclusion of Team Sky’s decade-long ownership by Sky and 21st Century Fox.

Team INEOS officially launched at a press conference, held at The Fountaine Inn in Linton today, with Sir Dave Brailsford, Team INEOS team principal, and Sir Jim Ratcliffe, founder and Chairman of INEOS, in attendance.

The launch also marked the official unveiling of the Team’s new kit for the remainder of the 2019 season, with four-time Tour de France champion Chris Froome showcasing Team INEOS’ new colours at the event.

Tomorrow, the Team races in its new black and burgundy colours for the first time as Team INEOS at the Tour de Yorkshire.

Sir Jim Ratcliffe said: “INEOS believes that individuals can excel when challenged and great teams can achieve extraordinary results. We see the same belief and commitment in Team INEOS. Sir Dave Brailsford and the Team share our vision and values.”

Sir Dave Brailsford said: “This is a momentous day for the Team, our fans and cycling in general. It is the start of an exciting new chapter for us and we’re all really looking forward to our future with INEOS at the helm.”

INEOS believes that being physically active is essential to health and wellbeing. Throughout its history it has supported youth sports groups. More recently, investing significant amounts in grassroots community projects to professional sport.

INEOS currently owns INEOS Team UK, the British challenger for the America’s Cup, and the Swiss football club, Lausanne-Sport. It has always taken a strong interest in youth sports and supports children’s running charities, including The Daily Mile and GO Run For Fun, which encourage millions of children to become active through running.

Sir Jim Ratcliffe added: “Part of our interest in sports is to help encourage health and fitness in children and adults. Cycling is a great way to get fit and I want Team INEOS to continue to play its part in getting more and more people to enjoy cycling, both as a leisure activity and a sport.”

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