Fans of Serotta bikes will be happy to know that the brand is back. Founder and namesake Ben Serotta announced yesterday that he was reviving the brand with a new line of titanium bikes.
In Serotta’s words: “Why? Because at its core, throughout its first 40 years, the Serotta brand was devoted to the pursuit of making the cycling experience better one cyclist at a time, one bicycle at a time. That ethos is what drives research, discovery and a comfort for questioning the status quo about anything, everything; opening the doorway to innovative thinking, innovative products… And it’s still what excites me day after day.
“Our singular mission is to build you a road bicycle – your road bike, that you’ll fall in love with. There’s no need for you to try to understand geometry charts or the differences that separate a dozen or so bikes that seem the same.
“Each new Serotta begins life as a conversation. We’ll communicate one on one with you, ask questions, listen a lot and ultimately design your bike. Before we build it though, we’ll explain any options that you may want to consider and then we get to work. It’s simple and fun for you, a bit more complicated and serious (but still fun) for us.”
New Bikes
From a trio of new models, you can select the road bicycle that is optimized for the type of riding that you love the most- mostly pavement, mixed or decidedly less travelled. These bikes take everything learned across 20 years of making the Serotta Colorado Legend Ti titanium bikes. Crafted with our new ‘gen-next’ proprietary tubing and trio of use specific carbon forks, Serotta Titanium retakes the high mark for personalized performance in titanium bicycles.
Duetti
For cyclists who spend most of their time on pavement, with occasional detours on rougher roadways, the essential modern road bicycle.
Modomio
For cyclists who routinely alternate where they ride, from smooth pavement to moderately maintained dirt and gravel surfaces.
Scaperrò
For the all-out escape into the wild where roads become trails, trails become paths and paths become…
Deliveries of all three models are anticipated to begin in Summmer 2020.
Ron is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.
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