After a successful launch of the program in the UK, Muc-Off today announced the roll out of Bike Wash refill stations across the United States. 150 UK retailers signed up for the program.
The project was developed as part of a bigger move towards significantly reducing plastic under the business’ ‘Project Green’; a campaign which aims to eliminate over 30 tons of plastic by 2023. Furthermore, this new in-store service supports Muc-Off‘s dealer network by helping to diversify dealers‘ revenue streams and facilitating regular repeat custom.
Finding ways to reduce plastic and CO2 is top of the agenda here at Muc-Off. Encouraging and facilitating the re-filling of our bottles through our IBD network is a positive step towards helping us achieve our Project Green objective as well as supporting our dealers. – Alex Trimnell, Muc-Off Managing DirectorÂ
Muc-Off are giving the refill Point of Sale stands to dealers for free when they place an order for 2 x 25 litre containers of Nano Bike Cleaner. The leading bike cleaning and maintenance brand aims to place 250 of the refill stations in US stores which would save 54,000 plastic bottles from being produced which equates to just over 6 tons! Muc-Off also plan to roll this initiative out in other markets over the coming months which will further amplify the plastic savings.
Ron is the chief cook and bottlewasher at Bike World News, doing everything from website design to bike reviews.
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