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FASTFOOD™ to fuel Human Powered Health Cycling for 2023 season

  • Ron 

FASTFOOD™, a new groundbreaking line of high-performance nutrition products engineered to fuel elite and amateur athletes, today announced it has been selected as the official sports nutrition partner of the Union Cycliste Internationale (UCI) professional men’s ProTeam and women’s WorldTeam Human Powered Health™.

The partnership will see FastfoodTM provide the teams with its new line of sports nutrition products including its proprietary Galacto-GelsTM, Galacto-GummiesTM, and Hydrator beverage mixes, all of which are made from real food ingredients. The brand’s assortment of sports fuels will be the centerpiece of Fastfood’s new on-and-off-the-bike nutrition plan, which will also include Fastood’s team of chefs and dietitians deploying to select stage races during the 2023 UCI World Tour Schedule, commencing with O Gran Camiño (February 23-26).

Fastfood Nutrition

A specifically engineered diet aimed at providing each Human Powered Health rider with precise nutrition will fuel their performance and improve recovery. Fastfood is focused on delivering the assurance of quality & variety without risk of nutritional imbalance. The right nutrition will help the riders perform their best to tackle the roads and the competition ahead. Each rider’s specific nutrition & health profile was analyzed to inform recommended caloric intake in the tailored menu, with personalized components measured to the ounce. Fastfood’s menu goes beyond white rice and chicken, and includes components such as multigrain oatmeal, fresh local fish, fueling banana bread, & higher fiber selections at dinner to aid in overnight recovery. The Human Powered Health team first tried the Fastfood nutrition plan back in January during its two-week training camp in Algarve to jumpstart the season with precision nutrition.

“We are thrilled to introduce the world to Fastfood and could not have asked for a better partner than the Human Powered Health team,” said Adam Melonas, Founder and CEO of Fastfood and highly renowned food innovation lab, Chew. “We wanted to make sure that our athletes are consuming only the very best when it comes to fuel and nutrition, both on and off the bike. Stage races can take a toll on the body over the course of a long season, so we felt it was important to provide the athletes with the best resources possible. Through the expertise of our chefs, as well as our concise nutrition plan of the very best foods and race fuels, we have no doubt that Fastfood will give Human Powered Health an edge over their competition this year.”

The partnership announcement marks Fastfood’s first sports venture and comes just days after the product’s official February 14 launch in the United States, with shipping to customers commencing on Monday, March 6. As part of the partnership, Fastfood signage will be prominently featured on Human Powered Health’s official website, the team’s support vehicles and other team assets.

“We are thrilled to partner with Fastfood as we head into another exciting racing season,” said Ro de Jonckere, Team General Manager, Human Powered Health. “Nutrition is paramount for cyclists and what our athletes put into their bodies is as critical to our success as our long hours of training. Replenishing and re-fueling with Fastfood’s assortment of nutritional products before and during rides will go a long way in helping our athletes outperform the competition in what we anticipate is going to be another outstanding year for Human Powered Health.”

For more information about Fastfood, visit lovefastfood.com.

For more updates, follow along on Instagram (@wearefastfood), Facebook (@wearefastfood), and Twitter (@wearefastfood).

Tags: Adam, Algarve, athletes, Components, custom, cycling, cyclist, Cycliste, elite, FASTFOOD, food, health, Human Powered Health, Innovation, Instagram, nutrition, performance, power, racing, recovery, sports, Stage, Team, training, training camp, UCI, UCI World Tour, Union Cycliste Internationale, white
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