Stage 1 of the 2024 Tour de France rolled out from Florence, Italy today. In what was said to be one of the hardest opening days in the history of the race, it was Romain Bardet and his DSM Firmenich PostNL teammate Frank van den Broek that made the opening salvo, crossing the line together just 100m ahead of a surging peloton.
Industry vet, Edwin Bull, now available as an independent consultant for design and brand management needs.
Bravur release their latest La Grande Boucel IV, celebrating the start of the 2024 Tour de France.
Gobik’s new time trial suit, Singularity 2.0, will be in action with INEOS Grenadiers in the 2024 Tour de France.
As it continues to focus heavily on the mountain bike category around the launch of its new Freewheel collection, Outdoor Research is also getting involved with a number of cycling festivals, advocacy efforts and competitions.
The Varlo Core Stratus jersey and Charter Cargo bibs offer great value for high performance road and gravel kit.
Aero shaping and a classic look from a collaboration with Pininfarina, the Ekoi Aerodinamica blends speed and looks.
Wahoo’s new rechargeable TRACKR Heart Rate is the first in the new line of TRACKR accessories coming in 2024 and 2025.
The 2024 Tour de France kicks off on June 29 with a historic rollout from Florence, Italy. The first three stages of the race will run on some of the roads we’ve seen in the Giro d’Italia. With many of the national championships decided, teams have turned their focus to their selections for the Grande Boucle.
Rudy Project, renowned Italian creators of sports performance eyewear and helmets, is proud to announce the launch of the Rebel, a revolutionary road helmet that sets new standards in safety, sustainability, and performance.