Challenge

UCI announces updated 2021 road calendar

Ron
March 18, 2021

As promised in February, the UCI today announced an updated version of the men’s and women’s 2021 UCI Road International Calendar, adjusted for the COVID-19 pandemic.

Rudy Project crafts custom helmets for Life Time Events

Ron
March 3, 2021

Participants of Life Time’s iconic cycling events will now be able to purchase custom branded helmets due to a new multi-year licensing agreement between with Rudy Project.

Team Novo Nordisk Devo Team moves to Continental status

Ron
March 1, 2021

Ahead of their first races of the 2021 season Team Novo Nordisk Development Team received some welcome news from the UCI confirming their step up to the Continental Team classification.

World Bicycle Relief announces new effort to empower women and girls

Ron
August 7, 2020August 7, 2020

World Bicycle Relief launches new global DIY ride to bring together riders of all places, levels, and backgrounds to empower women and girls across the globe.

Verizon New York City Triathlon pivots to virtual duathlon for 2020

Ron
July 7, 2020July 6, 2020

For the first time in its illustrious nearly 20-year history, the Verizon New York City Triathlon, owned and produced by Life Time, is going virtual.

USA Cycling cancels National Championship events through end of summer

Ron
July 1, 2020

USA Cycling has made the decision to cancel all National Championship events through the USA Cycling Masters Road National Championship, which were scheduled for late August to early September.

Sufferfest Beer Co. partners with Strava for Sufferfest Beer Challenge

Ron
May 5, 2020May 5, 2020

Sufferfest Beer Co., the low-calorie, high standards beer brand for the athlete in all of us, announces the Sufferfest Beer Challenge from May 4th- 31st, 2020.